ANALISIS FAKTOR PENENTU EKONOMI MAKRO DAN SPESIFIK PERUSAHAAN DALAM MENENTUKAN HARGA SAHAM INDUSTRI KEUANGAN

This study aims to determine the effect of macroeconomic and company-spesific factors in determining stock price financial industry. The independent variables used are Inflation, Economic Growth Return on Asset (ROA), Net Profit Margin (NPM), dan Earning per Share (EPS). While dependent variable is price. Research data taken by purposive sampling method, wich means that with certain criteria. object this research an insurance company listed Indonesian Stock Exchange from 2014 2020. Data analysis technique panel regression. results inflationand net profit margin (NPM) have a negative prices, economic growth return asset (ROA) no significan earning share (EPS) has positive prices. Based result study, investors encouraged pay attention understand influence prices before make decision invest, so can right decisions order get maximum profit.